Accounting combines three things many people enjoy: problem-solving, money, and working with people. And thanks to the use of data analytics in accounting, these parts of the job are more exciting, ...

Editor’s note: This is the third article in a four-part series that is part of a larger initiative the AICPA Auditing Standards Board (ASB) has undertaken to understand and support technology use in ...

SMBs was just beginning. As a pioneer in the SaaS industry, Salesforce provided businesses with a platform that constantly monitored and recorded employee actions and tracked KPIs. The vast amount of ...

Financial statement auditors increasingly need to know more about their clients’ businesses. Thanks to advances in data analytics and software, many auditors are finding ways to gain deeper ...

Forbes contributors publish independent expert analyses and insights. I research ad fraud and digital marketing. This article is more than 4 years old. Marketers, ponder this for a second. You just ...

Thanks, in part, to the Michael Lewis book Moneyball, and subsequent Hollywood film starring Brad Pitt, analytics in American sports have increasingly entered the mainstream consciousness. From a ...

Learn how to use free website analytics tools for effective traffic monitoring, understand key metrics, and turn visitor data into actionable insights to grow your site.

Clay Halton was a Business Editor at Investopedia and has been working in the finance publishing field for more than five years. He also writes and edits personal finance content, with a focus on ...