Client retention has long been one of the most enduring and expensive problems facing the fitness industry. Estimates indicate that gyms and personal trainers are losing roughly 30% to 50% of their ...

Americans are living longer and want to make those extra years as healthy as possible. Lauren Hurst, a personal trainer to older people, shared her biggest tip for aging healthily. She said strength ...

Based in Blackpool, Lancashire, in the U.K., she said her "no-nonsense approach" gets results, as SWNS, the British news service, reported. She said she will dump clients if they don't adhere to her ...

Before worrying about fancy equipment or trending workouts, I ask every client to master five simple exercises, the same ones ...

The humble squat — bodyweight, front squat, back squat, goblet squat…the options are endless. But learning how to squat isn’t actually that simple, whichever squat variation you go for. Maybe you have ...