Translation: a ten-second Reel that viewers watch to completion and then send to a friend will outperform a 60-second Reel ...

Soumya Menon, Chief Growth Officer at Oneindia, explains this through psychology and platform mechanics. “Creators have nailed aspiration and distribution in ways traditional advisors haven’t,” she ...

Shatak is recruitment video, tutorial and pat on the back rolled into one. Released in cinemas to mark the Rashtriya Swayamsevak Sangh’s centenary, the propaganda project is well suited to play on a ...

Long before viral reels and YouTube tutorials, Mrs BF Varughese was shaping Malayali tables from her pantry in Kottayam. Now, ...

More than half of all ads on Meta's Instagram ran in the service's short-form video product Reels in 2025, up from 35% in 2024, according to data from market intelligence firm Sensor Tower. The shift ...

Meta’s Reels has become a $50 billion business. Above is the launch video for the product from 2020. META Meta Platforms Chief Executive Mark Zuckerberg announced on an October earnings call that ...

Instagram is making the jump from mobile devices to the living-room TV for the first time — a bid to ratchet up viewing of short-form Reels, by taking videos to the biggest screen in the house. The ...

Scrolling through Instagram while watching TV? Now, you can veg out on Instagram reels on your TV, provided you’re an Amazon Fire TV user. Available now on select Fire TV players and TV sets, ...

Short‑form video content has become the battleground for creators seeking audience attention, and the competition between Instagram Reels and TikTok stands out among the rest. With user attention ...

Ludhiana: A shocking series of arrests here has revealed a dangerous new front in organised crime, with local miscreants using readily available YouTube videos as detailed training manuals for ...

Meta is rolling out some serious changes to Facebook Reels to make the experience more like Instagram Reels. First of all, the Reels will now be accompanied by friend bubbles. This shows users which ...

Instagram is drowning in retro glam right now thanks to a viral AI trend where users are reimagining themselves in vintage sarees. From 90s-inspired chiffon looks to cinematic royal silks, prompts are ...